Dr. Marty Bax, art historian, international expert on the work of Piet Mondrian, and on Modern Art & Western Esotericism; Expert provenance researcher on the Einsatzstab Reichsleiter Rosenberg (ERR) in the Netherlands for the Claims Conference-World Jewish Restitution Organization Looted Art and Cultural Property Initiative

Websites by Bax Art Concepts & Services:

Company website baxart.com
Bax Book Store - ebooks on art and culture
Membership Database of the Theosophical Society 1875-1942
Museum3D - the first virtual multi-user museum on the web
Education


12 June 2014

Bax Book Store

Behind every idea or project is a person. As a person I am largely a conceptual thinker. I like to develop things. Call it my creative streak.
Creativity actually seems to run in my family. A few years ago, while reconstructing my pedigree chart and at the same time compiling a small book on the diary the artist Albrecht Dürer made of his travels to the Netherlands in 1520-1521, I ironically discovered that one of my ancestors was the famous Renaissance artist Lucas van Leyden (1494-1533), of whom Dürer made a portrait in Antwerp. Suddenly one of my distant ancestors got a face, and a famous one!

Fair use policy and copyright control

Albrecht Dürer was an interesting person. Not only was he the first artist to make prints in large editions, sometimes compiled into a book, his diary shows clearly how he consciously maintained his personal network to widen his circle of potential buyers. Giving ‘freebies’, from individual prints to his immense Große Passion Christi, was part of his marketing strategy.
Dürer was also the first artist to consciously claim and exploit his copyright on his work. He used what we now would call a fair use policy. While retaining full control over his copyright, he had agents who sold his work while he was on tour and who received a fair share in return.

Dürer, in short, nicely fits the picture of the contemporary author, who has become increasingly fed up with the monopoly of the print publishing industry and who wants to regain or retain control over his authorship.

Democratic values in publishing

Dürer’s self-awareness was a product of a new time, formed by the new humanistic concepts circulating within his close circle of contacts. Humanism forms the basis of our modern democratic society, based on equality, mutual respect and a fair share for everyone.

These ideas in turn form the basis of Bax Book Store and of the two partners, who have joined forces to realize Bax Book Store: myself and Sjoerd van Essen, marketing specialist at DX Media and also a conceptual thinker.

By stressing fair use and shared values Bax Book Store offers creators of digital content an alternative to the existing monopolies of traditional publishing companies. Instead of being merely merchandise hidden in an online shop, content creators can be in the driver’s seat by partnering with us.

How?

Bax Book Store platform

Bax Book Store provides an international platform for publishers, writers and artists to publish their works digitally as an e-book, video or photo. It also offers authors and publishers the possibility to publish their books through so-called ‘private labels’: your own special section on the store, as an extension of your existing brand or in the look and feel you want it to have.

Bax Book Store communicates with a special app, Mybookreader, in iOS and (soon) in Android.

Next to new books, which are only available digitally and which will increasingly consist of interactive productions, the store also offers books which have stood the test of time because of their intrinsic quality. Declared dead, as of no commercial use to the original publisher, these books are now given a second life in digital format at Bax Book Store, thus offering inspirational value to a new audience.



Fair deals, shared values, joint effort

In short: We at Bax Book Store believe in a fair deal and a joint effort to bring content to the targeted audience, fully respecting the intellectual property of the (co-)creators. We don't review books and we don't judge the makers. That's up to the customers.

If you want to publish in our store we only ask you three questions:
Do you share our values?
Do you want to share your audience with the others?
Does your publication fit in?

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04 October 2013

Hilma and the enigmatic Mathilde N.


This year I have been in Sweden twice, for the retrospective exhibition on Hilma af Klint. The invitation came through the Ax:son Johnson Foundation, founded in 1947 by the late Consul General Axel Ax:son Johnson together with his wife Margaret, owner of the Nordstjernan group. The foundation, led by the highly amiable Kurt Almqvist, facilitates scientific research in general, but in particular the liberal arts and the social sciences. I was deeply impressed by their hospitality and professionalism. The foundation has clearly thought very deeply and constructively about their strategy how to inform a wider public about pressing issues in society. Conferences with scholars from all over the world, a website, a magazine, even their own TV channel with the top-Swedish interviewer Thomas Gür, who courteously and tongue-in-cheek said it was his fun ‘to ask stupid questions and get intelligent answers’. All in all: amazing. I wish we had such an institution in my country!

The adventure started in February, when an expert meeting was organized at the opening of the exhibition. The meeting was held in Engelsberg, a top-list Unesco heritage site own by the Ax:son group. Mid-winter, snow-covered landscape in the middle of the woods, paths at night lighted with candles along the sides, in the typically Swedish manner. A truly romantic setting. And a relaxed place to meet many international colleagues from other disciplines. For me personally, my acquaintance with Hilma’s work came full circle, when I met Maurice Tuchman again, who in 1986 organized The Spiritual in Art: Abstract Painting 1890-1985. Its venue at The Hague constituted my first job as a curator. That exhibition showed Hilma’s work in public for the first time after WWII.

In May some of the scholars travelled to Stockholm again, at the closing of the exhibition, to lecture at a public conference in the Moderna Museet. The main objective of the conference was to publicly discuss how Hilma af Klint and her art should be positioned in her time, between the other pioneers of abstract art, and how her art can be understood. The debate intended also to point towards the future. Where does Hilma advance from here? Where should her position be within art history? All of the proceedings and the interviews circling around these basic questions are now on the Axess website. In this blog I want to add a little more to the discussion.