On Piet Mondrian's birthday, March 7, a new Mondrian museum opens its doors to the wide public: Mondrian 3D. The museum is a production of Activeworlds Europe, DXMedia and Bax Art Concepts & Services.
The concept of the museum is an extension of the ideas of Mondrian himself, even though the idea of a virtual environment didn’t exist in his time, at least not in this way. Mondrian wanted his art to be available to everyone, so that everyone could become familiar with his ideas. He had high ideals about the function of his art in modern society. He wanted his art to fit in with the latest technological and social developments, and at the same time it should deepen cultural awareness and awareness of the inner self.
Concept and goals of Mondrian 3D
The idea for a virtual museum dedicated to one artist dates from several years ago. In the real world museum organizing a retrospective of a major artist like Mondrian is a growing problem. An exhibition takes many years and is extremely expensive, in money, time, transportation and security. In this time of economic tightness sponsorship of exhibitions is increasingly under pressure. In the course of time works become progressively fragile; restoration prior to transport is costly and intensive. Some works are in private collections and are not available for loan at all. In the course of history work is lost, perhaps also the pictures of works that no longer exist, through fire or theft or disaster.
In a virtual museum is it possible to without all these restrictions to bring all of the works of an artist together and preserve the history of an oeuvre and an artist. A virtual museum is an environment where everyone in the world has access on his own time, now and in the distant future. The virtual museum can act as an interactive map connecting to centers of expertise in the real world, and in which discussions of professionals and enthusiasts can lead to understanding the cultural value of an artist. Collaboration between professional partners ensures that the virtual museum and its educational goals have the same high level as that of a physical museum.
|Click here for the trailer of Mondrian3D|
For many a virtual museum may appear science fiction, but among younger generations outside the traditional museum this is by no means the case. The youth of today is accustomed to moving in virtual worlds. Their way of communicating and forming communities is intricately connected with such environments. For young people the virtual world is not ‘testing place’ for social interaction; it is a real and natural part of daily life. In addition, young people at home and at school are now accustomed to gather knowledge and insights via the digital way. Working with digital sources has become an integral part of study skills taught at primary school. In this way, the virtual museum serves as an important and dependable first source of knowledge for the oeuvre of an artist. The next step is a visit to the real museum, where young people can smell the paint. Young people, in short, move from the virtual to the real. In pedagogical respect, one can be critical about his, but it is also possible to use this constructively.
ActiveWorlds is a virtual environment, similar to Second Life or Sims. In this virtual world is it possible to exhibit a complete body of work, make your own exhibition, create separate spaces for private collections, hold meetings, lectures and tours, to offer educational projects and sell merchandise. The possibilities of a virtual museum as an extension of a physical museum are basically endless. Behind the avatars are real people, who can inform visitors, be it at a set time on the day (so real-life) but also when a visitor activates a button. And just as in a real museum you can meet each other at the meeting point, go to the café, walk to a specific work and discuss it together. A virtual museum offers even more: have you ever stood in front of a painting and secretly thought: what happens when I turn a painting? How does it look when it hangs upside down?
Visit the museum
Mondrian 3D is a virtual museum on a private area of the web. A simple plug-in is needed to access the world, the work, yourself and other visitors you see on your screen and with whom you can communicate. All information about the plug-in, visiting the museum and your presence at the opening can be found at www.museum3d.eu.